Workshop: Utilising Trail User Behaviour to Develop Targeted Educational Campaigns and Stewardship Programs
This session explores how AllTrails data and technology can be bridged with partner expertise to create more resilient trail systems and support long-term stewardship efforts, specifically around tourism.
We will discuss how we aggregate and share data insights from 90 million global users, such as trail usage patterns and community feedback, to help land managers make informed decisions, optimize resource allocation, and ultimately foster a deeper sense of stewardship among trail users.
John Ribes, Impact Program Manager; Public Lands, AllTrails
Pitt Grewe, Head of Social and Environmental Impact, AllTrails
