Media as a Tool For Activating Trails Advocacy

Discover how storytelling through film can transform trail advocacy from ideas into action. This session showcases real-world examples of communities using film events to build support, raise funds, and inspire stewardship. Participants will leave with practical tools, collaborative strategies, and an invitation to join a growing global network of trail advocates.

Film has the power to move people—and moved people take action. In this interactive session, we’ll explore how trail organizations, nonprofits, and agencies around the world are using film events to spark community engagement, elevate diverse voices, and drive meaningful advocacy.

Through compelling case studies, visual storytelling, and hands-on collaboration, you’ll gain both inspiration and a clear path forward.

What to expect:

  • Case Studies in Action: Real examples from global hosts using film events to engage communities, raise funds, and influence trail advocacy efforts
  • Live Film Experience: A short screening that demonstrates how emotional storytelling drives connection and action
  • Build-It-Together Toolkit: Contribute to new practical resources for story-driven impact
  • Join Impact Ambassador Program: help launch a global community advancing trail advocacy through storytelling

Zak Klein, Program Director, Quimby Family Foundation

Jay Simpson, Festival Director, Trails Film

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